When your values are clear to you, making decision becomes easy

Everyday, running a business, you face choices — and more often than not, they are in conflict with one another. Should you invest or save? Hire or cut? Spend for better quality or maximize your margins? Keep to your original goals or adapt to cold realities of the marketplace?

It seems like every decision, big or small, takes on an existential quality: What will this mean for the survival, sustainability and growth of my business? It quickly becomes clear these “choices with consequences” require some guiding principle by which to judge them, some greater metric to help you navigate.

Had I but known. 

When I started my company 10 years ago, what I didn’t know about business vastly overshadowed what I did. That’s not unusual. When I talk to fellow entrepreneurs, especially ones that built their business out of their art, craft or skill, they all concur that the on-the-job-training of being a boss is intense. The things that force you to reevaluate your motives and approaches are nearly constant.

And with each daily challenge to your core motivations and dreams, you have to ask yourself what’s important, what the point is and where your focus should be.

From day one, I knew I wanted to build a strong community culture, be a good collaborator and set standards for the highest quality product, in our case television and film. I wanted to always be innovative and relevant in the marketplace, while creating an atmosphere for people to do their best work. It was idealistic, and led me to look with suspicion at the standard metrics of business: org charts, five-year plans, IBIDA projections, and so on, as if they would turn our creative venture into something corporate. More importantly, they all struck me as too pass/fail.

The wrong yardstick.

I feel like we as entrepreneurs are constantly being asked to measure the wrong things in our businesses. If you didn’t hit revenue goals and growth benchmarks, was your business a failure? And conversely, if, to meet those marks, you had to compromise something that was core to your reasons for starting your business, was that a success? If you didn’t have an end game, couldn’t you just enjoy the journey?

I’ve thought a lot about these tensions as my business approaches it’s tenth year. I have evolved. I’ve accepted and integrated many aspects of running a business that I never considered starting out. Cash flow, critical. Management structures and HR policies, also critical. But still I opposed some of the criteria that everyone else seemed to want to measure my business by. And out of that, I came to a simple idea: rather than a specific set of goals, I would have values.

I sat down to make a list of what’s important to me and to my business, from our culture to our product, so that now, whenever I need to make a difficult decision about the future of my company, I let those values guide me. The values may overlap with more conventional goals, and that’s a good thing. But even as you evolve, even as the narrative of your company changes, it’s critically important to check in with why you jumped into this venture in the first place, and what it really means to you. It will not only inform you at every point, it will help others feel a part of your journey and become part of your brand.

Here’s how I went about it:

1. List out the values important to you.

Is something creatively interesting? Will an opportunity help my company meaningfully evolve? Does this moment call for growth or for stabilizing the core business? Will we keep the integrity of our brand doing this? What does it take to be sustainable?

2. Communicate your values.

Let people know that this is what’s important to you and represents the ethos of your company. And communicate it to the marketplace. When your values become core to your work, they will become core to your brand.

3. Hire accordingly.

A set of values will help you hire. Not only will like-minded people seek you out, you’ll be able to make choices based on how potential hires communicate their values to you.

4. Renew your values.

Your values will be challenged and they will be compromised. You will have to work hard to maintain them and stay true to them. Check in every year (or more) on how well you are holding to your values and where they presented a conflict to other goals. The values are your foundation, but you can build upon them in many ways.

My business, any business, weathers ups and downs. And with each swing, I’ve had to ask how each decision, each layer of structure, impacts the things that really matter to me: our culture, our process and our product. It’s been a source of comfort to have that ground beneath my feet and to feel others sign on and contribute to the ways we can continually enact those values in our business.

I see many challenges ahead for the television industry and many opportunities, but I also see that by holding strong to my value goals, I have a much better sense of direction for us.

How to be productive in the Morning

Every morning you have two choices: Continue to sleep with dreams or wake up and chase your dreams. Lose an hour in the morning, and you will spend all day looking for it. Morning is the most important time of the day because if you set things right, everything will go smooth and follow according to plan.

Here are some morning rituals that set you up for greater motivation and productivity.


Wake Up Early

It is important to wake up early. In fact, most successful people wake up around 5 am in the morning. When you get up early and work on your dreams, you are one step ahead of your competitors. You will be able to do more and produce more results than most ordinary people who choose to sleep late.

Kick Start with Coffee

Studies have shown that coffee can wake you up, make you feel driven and more importantly, help you get things done.

Get Moving

Research has shown that when you exercise, your body will create a hormone called endorphin that will make you feel happy and excited. The first thing you need to do to get motivated and stay productive each morning is to get moving i.e. exercise and get sweaty.

Review Your Life:

It is good if you can remind yourself of your goals and your dreams before you start your day. Most people prefer to spend more time sleeping than visualizing their dreams. That is why most people are not living a successful life.

Take Breaks:

You spend time charging your phone each day, why don’t do it for yourself? We rest because we want to go farther. Take breaks when necessary. Try to work in blocks of time. For example, you can work for 50 minutes and then take a 10 minute break. And then continue to work for another 50 minutes.

First Things First

Life begins at the end of your comfort zone

Comfort zones are not really about comfort, they are about fear .We often wants to remain within the boundaries of where we feel comfortable than it is to face the fear of venturing beyond them.

But by limiting yourself to what you already know, you’re likely missing out on professional opportunities, life experiences, and personal growth.

So here we tell you some ways to push yourself out of your comfort zone.

Identified your fear:- First step in this is to figured out that what are the things that you believe are worth doing but are afraid of doing yourself and what kind of fear that stops you to achieve your goal is that fear of Failure, disappointment, losing out something precious in return or what?

Develop ways to get comfortable with the discomfort: – Don’t try to jump outside your comfort zone, you will likely become overwhelmed and jump right back in. Take small steps toward the fear you are trying to overcome. If you want to do public speaking, start by taking every opportunity to speak to small groups of people. You can even practice with family and friends.

Put yourself in a new environment: – Begin with some small changes that do not present any real threat, such as eating at a different restaurant in a different part of town, or attending an art exhibit or gun show. The idea is to place yourself in new arenas where you control the interaction.”

Consider other point of view: – “Surround yourself with very smart people who are a little bit arrogant and disagree with you on many things. Make sure to debate ideas with them, in a civil way, which will cause you to re-examine your beliefs.”

Be honest with yourself when you are trying to make excuses: Don’t say “Oh, I just don’t have the time for this right now.” Instead, be honest and say “I am afraid to do this.” Don’t make excuses, just be honest. You will be in a better place to confront what is truly bothering you and increase your chance of moving forward

Do what you’re afraid of: – “New mindset. It goes like this: Does this scare me? Then I have to do it. That’s how you conquer fear. It never goes away, you just learn how to ride that energy.” — Zach Davidson

Say “yes” more often; – “Say yes even when you don’t think you’re ready. … If you are working, say yes to new projects, new assignments, and new roles— even when you have not done it before. It opens up huge opportunities in your career.