Google and Fiat Chrysler turns to kids to sell Pacifica minivan

All new Chrysler Pacifica Minivan by Fiat Chrysler Automobiles, which was popular for its minivan three decades ago and remains its top seller, were spotted on the streets of Mountain Views in California Over the weekend.

Fiat Chrysler Automobiles with Google turned to a group of kids to help sell its 2017 Pacifica minivan in new social media campaign that debuts today and gives consumers a chance to win a new minivan. To create the campaign, the automaker put actors ages 8-13 in charge of a California auto dealership for a day. As 12 families came in to shop for an all-new Chrysler Pacifica, they were greeted by the PacifiKids instead of the dealership’s adult workforce.

Google is about to speed up its effort by deploying a lot more vehicles through its partnership with Fiat-Chrysler to build a fleet of self-driving Pacifica. Google is currently equipping a fleet of 100 Pacifica minivans with a new suite of sensors to test its self-driving system. The 100 prototypes will represent a significant addition to Google’s fleet which currently consists of only 24 Lexus Rx450h SUVs and 34 prototypes of its own design spread out in 4 cities: Mountain View, Kirkland, Phoenix, and Austin.